Posts in The People & Ethics Behind Your Favourite Products

Wise Cicada Wins – Most Sustainable Business in Newmarket – Newmarket Business Awards 2017

June 23rd, 2017 Posted by Competitions, Events, Go Organic, The Eco-Friendly Household, The People & Ethics Behind Your Favourite Products No Comment yet

Susstainable Award 2017

We’d like to congratulate all our fellow winners and thank Newmarket Business Association, all judges and sponsors.

On Thursday 22nd June  the prestigious 2017 annual Newmarket Business Awards, was hosted at the Langham Hotel by Newmarket Business Association (NBA) and  major sponsors Bayley’s and Continental Cars.

The independent judging panel consisted of  Andy Hamilton (Icehouse), Anne Norman (James Pascoe Group), Anthony Hoy Fong (Chef), Jayne Atherton (Business Editor, Sunday Star Times – Fairfax), Michael Barnett (Auckland Chamber of Commerce), Michelle Vogt (Mint Consulting), Stewart Sherriff (2degrees) and Wynnis Armour (Armour Consulting). Sponsor judges included Rachel Dovey from Bayleys, and Steve Beaumont from Continental Cars.

NBA’s CEO, Mark Knoff-Thomas says the Newmarket business scene is thriving, “We always love these awards, as they bring together some of the best we have on offer in Newmarket. With just under 100 entries and 330 attendees who celebrated in typical Newmarket style on the night, this year was our biggest ever!” says Mark.

The Newmarket Business Excellence Award Winners for 2017:

‘Employer of the Year’sponsored by ANZ: The Mind Lab by Unitec

• • ‘Retailer of the Year’sponsored by Hayes Knight: Michael Holmes Premium Eyewear

• • ‘International Retailer of the Year’sponsored by Westfield Newmarket: CITTÀ

• • ‘Best Innovation of the Year’sponsored by Vector: Tech Futures Lab

• • ‘Best Customer Experience’sponsored by Recognise & Reward: Glamour Boutique

• • ‘Best Bar/ Restaurant of the Year’sponsored by Newmarket Business Association: Burger Burger

• • ‘Best Café of the Year’sponsored by Countdown Newmarket: Cali – All Day Eatery

• • ‘Best Small/ Medium Business of the Year’sponsored by 2degrees: AML Solutions

• • ‘Best Medium/ Large Business of the Year’sponsored by Multi-Media Systems:Vend

• • ‘Young Business Person of the Year’sponsored by Rotary Newmarket: Olivia Vincent – Muse Boutique

• • ‘Most Sustainable Business of the Year’sponsored by SBM Legal: Wise Cicada

• • ‘Newmarket People’s Choice’ Award 2017: Glamour Boutique

• • ‘Newmarket Supreme Winner’ Award for 2017: Tech Futures Lab


Good Buzz Kombucha – Now at Wise Cicada

June 7th, 2017 Posted by The Latest & Greatest, The People & Ethics Behind Your Favourite Products No Comment yet


We’ve packed our fridge with delicious Better Buzz kombucha…..this wellington founded brand is delicious and made with care, quality and your health in mind.


Here’s the buzz…..
packed with naturally occurring saccharomyces boulardii probiotic bacteria (that’s one of the best ones for digestion and immunity)
fair trade accredited
NZ made
innovative craft brewed flavours

The People and Ethics Behind Good Buzz:

Good Buzz Kombucha is a low-sugar brewed probiotic soft drink thought to have originated in Manchuria, China over 2000 years ago.

Alex’s grandmother, Amy, started making what she called Manchurian Tea in 1974 in Kaikohe, NZ. Her kombucha culture continues on 40 years later with Good Buzz, handed on down through the family.

Amber, the boochmaster at Goodbuzz, first dabbled in making kombucha four years ago but started back into it again in New Zealand mid 2012. Nine months of experimenting with different teas, sugars and amounts, temperatures and methods, as well as dealing with exploding bottles, and something magical happened. A brew came to life that was unlike any other kombucha they had tasted before – this was more like a cider, lacking the strong vinegary taste commonly found in other kombuchas.

Alex had been working for a Silicon Valley software company for almost five years, thoroughly enjoying big data analytics, but when ‘Booch’ happened he knew something very special had been created. Not a gambler, but certainly a risk taker on a ‘good thing’, he came up with the business plan and identity-to-be for what would become Goodbuzz Brewing Co.

Both Alex and Amber are children of chiropractic and naturopathic fathers. Healthy living and eating using what nature has given has been the foundation of their lives and they are now proud to be able to share these principles with others too.

Booch® is not the brand of kombucha that just sits in the fridge at your local healthfood shop. It is also the beverage that sits next to fizzy drinks and juices at the café, the restaurant, even next to alcoholic beverages at the bar. It is packaged in a brown bottle to preserve the contents but also allows for the bottle to be comfortably held in social settings. 🙂 When individuals choose a Booch® because they are driving, pregnant or simply saying ‘no boozies tonight’ they are still getting a ‘true brew’, not just a sugary soft drink or ‘near-beer’.

There are 100s of different kombucha brands being sold in in the USA today, but only a handful of brands in NZ and a few great cafes who make their own in-house.

It takes a little over two weeks to make a bottle of Booch®, from fermentation through bottle- conditioning, which builds the carbonation and gives the brew a richer flavour. The fermentation process consists of placing a kombucha culture on a sweetened tea for about eight days and
subsequently produces a tangy, slightly fizzy liquid. It no longer resembles tea at this stage, except for a hint of tea flavour.

Goodbuzz Booch® sets itself apart from every other kombucha brand available, with a very unique, yet palatable taste. The raw sugar used to brew with is broken down through the fermentation process, similar to making beer, but sucrose and fructose average about 2% or 6.6g per bottle (across the flavour range). Kombucha is enzyme rich and consists of dozens of organic acids to include acetic, lactic, glucuronic and gluconic acids. Due to the fermentation process Booch® contains some residual alcohol but never more than 1% (typically 0.5-0.8%), similar to a handcrafted ginger beer. NZ food code regulation states that non-alcoholic beverages must contain less than 1.15% alcohol by volume.

Booch® is probiotic meaning that is has live, good bacteria in it. The bacterium preserves the brew and will continue to ferment the liquid. Cold slows this process down. Consumers may find live cultures in their bottle; generally this is a small, slightly rubbery disc at the top of the bottle, similar to a skinless grape. This is totally harmless and most people simply eat/swallow it, though it can be discarded. This is an indisputable sign that the drink is in fact ‘living’ and probiotic. A bottle of Booch® currently has a ‘Best Before’ date of 4 months after bottle-conditioning, only to ensure a high quality taste without tasting ‘vinegary’.

All teas used have been carefully selected based on the taste produced and the absence of chemical residues. Green Tea, when used, is organic. We use Fair Trade and Organic Sugar. Artesian water from the Hutt Valley aquifer, Te Puna Wai Ora (The Spring of Life), in Wellington is the source of water for Booch® and has not been treated by any type of chemical: chlorine, fluoride etc. The water is simply run through a commercial grade carbon and UV filters.


New Natural Lipstick Range from Antipodes @ Wise Cicada

March 14th, 2017 Posted by The Latest & Greatest, The People & Ethics Behind Your Favourite Products No Comment yet

New lipsticks so healthy you could almost eat them…….

Lipsticks so healthy you could almost eat them? That’s not a typo, that’s Antipodes® new  Moisture-Boost range of healthy lipsticks now in stock at Wise Cicada.

Buy Two and Save $12 Plus Get a Free Antipodes ‘Rejoice’ Light Day Cream Valued at $55.90
Lipstick RRP $34

The range features 12 stunning shades, but they are more than just lipsticks – they’re also healthy. Founder and CEO of Antipodes® Elizabeth Barbalich was inspired to create the range when she heard that over a lifetime, a woman may ingest as much as three kilograms of lipstick.

“The Moisture-Boost range is formulated with safer healthier ingredients, including pure plant oil which is extracted from Nature’s superfoods: avocado pear, calendula flower and  evening primrose seed,” says Elizabeth.

The Moisture-Boost range also includes argan nut, healthy, moisturising bioactives, beeswax, hydrating shea butter, jojoba oil and Vitamin E for extra lip nourishment. All key ingredients are from natural origin with low levels of FDA-approved colour pigments for vibrancy. The whole range is certified vegetarian by the UK Vegetarian Society, the world’s most respected vegetarian organisation.

“These natural lipsticks are superior to others on the market because they are so healthy. An abundance of natural, edible ingredients make these lipsticks healthier to wear every day,” says Elizabeth.

They’re also suitable for any occasion: if, for example, you need savvy street style or beach beauty, South Pacific Coral will sashay you from noon to night, while Forest Berry Red is a wild and warm-based true red. But if it’s an exotic hue you’re after, paint your lips with Oriental Bay Plum by day, and experience its passion by night.

Purchase Online: Please email or call us for the deal as it is not available online.
Dusky Sound Pink
Forest Berry Red
Golden Bay Nectar
South Pacific Coral
Piha Beach Tangerine
Boom Rock Bronze
Dragon Fruit Pink
West Coast Sunset
Remarkably Red
Oriental Bay Plum
Ruby Bay Rouge

Go Blue – Organic Blueberry Juice from Monavale Orchard

February 9th, 2017 Posted by A Plant Based Lifestyle, Go Organic, Latest Science Backs Up Your Health Choices, The People & Ethics Behind Your Favourite Products No Comment yet


The Power of ‘Blue’ |

Purchase 500mls $21.95     Purchase 2oomls $9.60    Purchase Freeze Dried Powder  150g $21.50

Nutrients in fresh blueberries:

1 cup serving (125g)
Vitamin C 25% daily requirement
Dietary fibre 20%
Manganese 12%
Vitamin E 10%
Vitamin B2 (riboflavin) 8%
Calories (81) 4%

Packed with antioxidant phytonutrients called anthocyanins, blueberries neutralize free radical damage to the collagen matrix of cells and tissues that can lead to cataracts, glaucoma, varicose veins, hemorrhoids, peptic ulcers, heart disease and cancer. They also fight sun damage to skin and may thwart the effects of Alzheimer’s and other age-related diseases. Blueberries also contain 6ug./100g of folic acid. Folic acid benefits the fetus during pregnancy and may help guard against cervical cancer.

Researchers at Tufts University, USA, focused on the antioxidant characteristics of 40 different fruits and vegetables, particularly the phytochemicals called flavonoids. And blueberries came out tops. One serving of blueberries provides as many antioxidants as 5 servings of carrots, apples, broccoli and squash.

Blueberries may also be effective at lowering cholesterol and have fewer side effects than commercial drugs (Info c/- Monavale Blueberries Ltd

Blueberries are:
  • high in anti-oxidants
  • high in dietary fibre
  • a source of Vitamin A & C
Blueberries have:
  • cancer fighting properties
  • anti-aging properties
  • anti-inflammatory properties
  • a fat-fighting compound
  • help lower cholesterol
  • contain folic acid
  • increase neuronal communication
  • inhibit pain and inflammation caused by arthritis
  • help short & long term memory
  • help muscle recovery & brain function after strenuous exercise
  • enhance motor skills
  • can reduce the risk of haemorrhoids
  • can slow or even reduce degenerative brain diseases such as dementia & Alzheimer’s disease
  • protect against heart disease
  • inhibit cell damage
  • protect against diabetes
  • improve eyesight
  • help prevent urinary tract infections
  • maintain healthy skinWe’ve established that blueberries are good for us, but they are even healthier if they are grown organically.Growing blueberries organically means no use of herbicide, pesticide, genetically modified inputs and chemical fertilisers. All products used are from natural sources.A survey by the US Dept of Agriculture in 2002 showed that 73 percent of conventional crops contained at least one pesticide residue. Conventional crops were six times more likely to have multiple pesticide residues. Over 90 percent of conventional apples, peaches, pears, strawberries and celery were contaminated.

    But research shows that organic fruit and vegetables actually have more nutrients than conventional.
    In a study of organic versus conventional fruits, vegetables and grains, V Worthington showed that organic crops showed significantly more vitamin C, iron, magnesium, and phosphorus and significantly less nitrates than conventional crops. There were non significant trends showing less protein but of a better quality and a higher content of nutritionally significant minerals with lower amounts of some heavy metals in organic crops compared with conventional ones.
    Organic certification is a process which assures the consumer that growing standards have been met. (Info from Monavale Blueberries Ltd)

Book Launch – ‘The Youth Molecule’ by Veda Austin of Lemurian Springs

November 4th, 2016 Posted by Events, Latest Science Backs Up Your Health Choices, The Latest & Greatest, The People & Ethics Behind Your Favourite Products No Comment yet


Wednesday 23 November 6.30pm at Wise Cicada
Book Launch ‘The Youth Molecule, Anti-aging and the Immortal Water Gene’ by Veda Austin

88 Broadway, Newmarket, Auckland
FREE EVENT – Please Join us – Veda’s presentation will be fascinating.
This is your chance to have all your questions about Lemurian water answered.
To Book email

Water sampling
6:30pm – Seated presentation by Veda Austin followed by Q&A session.veda-anita

7:15pm – Book signing.
20% Off 5 Litre Water Bottles on the night.
Special deals on Lemurian product on the night.

Veda says, ‘Water permeates every aspect of our existence, in fact, by molecular count you are 99% water – and yet, it is still a mystery in so many ways. Science can’t even tell us where it came from, it defies the laws of physics and chemistry, and it is the most incredible ‘shape shifter’ on the Planet.

When it comes to ageing, we are all looking for the Fountain of Youth. Surely, if we are made up of such a huge percentage of water, we should be looking at the ‘ocean’ within us for answers. Water is an immortal element; it doesn’t die, you can’t kill it, and it is always in one of its stages. So if this is true, and we are made up of so much of it, then why are we not immortal too? Is it possible that the KIND of water you are, literally defines your state of health, rate of cellular ageing, and mental wellbeing?’

After enjoying an informative evening listening to Veda’s presentation, and asking any questions you may have about water, you can buy the book or take home this Lemurian Springs product bundle at an amazing deal price. (Keep it in mind as a December gift option).

Your Gift Pack Option on the Night
Book ‘The Youth Molecule’ By Veda Austin ‘Hot off the Press’
Lemurian Springs Facial & Body Spray Mist (Your Choice of Orange Blossom or Indian Red Rose)
750ml of Lemurian Springs Water
All for $39 (Valued over $50)
There will also be 20% off 5 Litre Lemurian Springs Water Containers on the night.

Cafe will be open for meals until 6pm.

Lemurian Springs Structured Alkaline Water More Info
Purchase Lemurian Springs Water    5 Litre    750mls


Lemurian Springs Structured Alkaline Water – Have You Checked it Out Yet?

October 21st, 2016 Posted by The Latest & Greatest, The People & Ethics Behind Your Favourite Products No Comment yet


Here’s a claim for you…….. Lemurian Springs water is ‘proven to have not only all the healing and anti-ageing properties of ‘Lourdes” water in France, but boasts one of the highest natural pH levels in the world’.

We had to investigate….. Upon meeting and talking with water savvy company founder, Veda Austin, we were enlightened, and upon partaking of a glass ……..also more hydrated than before……. View Product Here

Since beginning to stock Lemurian Springs water at Wise Cicada in late 2015 we have been hearing great feedback from our customers…. it seems you all love the way Lemurian water makes you feel.

According to Veda, ‘contrary to most belief systems, drinking eight glasses of water is not necessarily going to hydrate you efficiently. It is not how much water you drink, it is the kind of water you drink.’

This water is more viscous, saline, oxygenated, alkaline and structured than the average. It has smaller molecule clusters which means your bodies cells are hydrated and energised faster and more efficiently. The pH level is 9.9, very alkaline, recommended to support the body’s immune system and reduce inflammation, which means our bodies may be less prone to disease.

Sourced right here in New Zealand from an ancient underwater lake full of crystal and lime, it is bottled consciously at the source, with an additional dose of Himalayan crystal salt added. This sole gives you minerals, electrolytes and therefore energy.

You can learn more about this water, the scientific facts collected to back up your choice to drink it and the life story of the company founder, by reading Veda Austin’s book ‘Youth Molecule’ downloadable for free here. It is well written and interesting.

Purchase Lemurian Springs Water Here